On May 25th 2018 the way businesses advertise online will change – hopefully for the better. The ICO (Information Commissions Office) is to refresh is data protection license (which was created in 1998) with GDPR (General Data Protection Regulation) – a new set of guidelines as to how businesses should handle data.
The property industry is no exception to these changes, and property buying companies and estate agents need to abide by them or face hefty fines from the ICO for failing to do so. So what does that mean for you as a consumer in an industry that is already filled with companies that don’t always deliver on what they say? Our guidelines below should illustrate what you need to look for when visiting a property website to sell your home.
Direct company or ‘compare the market’ website?
It also states that you need to make an informed decision that you agree to the policy (eg a tick box).
If the company site you have submitted on is not a ‘compare’ type site, or an affiliate site; they still need to clearly state what they will be doing with your data. The possibilities where your information will end up are endless but could include:
Who or what is the ICO and can I check if a company is registered?
The ICO is the information commissioners office and they regulate all forms of data collection and advertising to the general public. If you submit your details on a website of any kind, that website owner should have an ICO licence that states which websites they are responsible for.
For example Ready Steady Sell is owned by Way of The Website and the ICO licence we hold can be seen here:- https://ico.org.uk/ESDWebPages/Entry/ZA292907
If you are considering using a quick sale company, a good starting point is to check to see if they are registered with the ICO. You can do that here – https://ico.org.uk/about-the-ico/what-we-do/register-of-data-controllers/
Can I see what details a property company hold against me?
Under GDPR you are entitled to access any information a company holds on you without any cost. We hold a record of all enquiries on Ready Steady Sell. This will include your IP address and data a time you submitted our form. All of this is freely available by email us at firstname.lastname@example.org
Copyright © 2004-2017 Way Of The Website Limited. All Rights Reserved.
“Ready Steady Sell”, “RSS”, and “Readysteadysell.co.uk” are trading styles of Way of the Website Limited.
Head Office Address: Office 1, Team Valley Business Centre, Team Valley Trading Estate NE11 0QH | Company Registration No: 10041044
We aim to provide you with access to the best possible solution to selling your home quickly. This often means we must pass your details to a third party to assist with your home sale. You are free to opt out of any marketing we do or our partners do at any time.
Disclaimer: We do not provide any financial advice. Ready Steady Sell works with regulated property brokers whom have the ability to purchase your property for cash. Our service is free and you are under no obligation to accept the quotes you receive from our partner companies. You may be contacted by regulated firms that can help you sell your house quickly.