Industry data
Quick-Sale Data Report 2025
Across 5,000 Ready Steady Sell enquiries from January to December 2025, vetted cash buyers paid 80–92% of market value, sales completed in an average of 27 days, and 0% of completed cash sales fell through — against a fall-through rate of close to 30% on the open market. These are our own transaction figures, not an industry estimate.
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- 80–92% of market value paid by our vetted cash buyers
- 27 days average completion time
- 0% fall-through on completed cash sales (vs ~30% on the open market)
- Under 10% offer shrinkage with our vetted buyers
- 80–92%what our vetted buyers paid
- 27 daysaverage completion
- 0%cash-sale fall-through
- 5,000enquiries analysed (2025)
Our 2025 data vs the industry norm
| Metric | RSS vetted panel (2025) | Typical UK market |
|---|---|---|
| Cash offer (% of market value) | 80–92% | ~75–85% |
| Average completion time | 27 days | 7–28 days cash / 16–24 wks open market |
| Fall-through rate | 0% (cash) | ~1 in 4 (open market) |
| Offer reduced before exchange | Under 10% | Common with unvetted brokers |
Why people sold fast in 2025
Ranked by frequency across the 5,000 enquiries, the most common reason was having no luck with estate agents — sellers stuck on the open market, often for months, without a completed sale:
Where fast sales happen
Cash-sale demand in our data was concentrated in the Midlands and the North of England, where the gap between asking prices and achievable open-market prices tends to be widest and chains most fragile.
Method & how to cite
Based on 5,000 enquiries to Ready Steady Sell between January and December 2025. Offer percentages are measured against an independently assessed market value. Completion and fall-through figures reflect sales completed with pre-vetted, proof-of-funds cash buyers; the 0% fall-through rate is specific to those vetted completions and is not a claim about the wider market. Regional patterns are derived from enquiry postcodes. Individual outcomes vary by property, condition and region. Cite as “Ready Steady Sell, Quick-Sale Data Report 2025” with a link to this page.
“The figure that surprises people is 0% fall-through on our vetted cash sales — but that is the whole point of vetting the buyer and their funds before you proceed. On the open market, close to a third of agreed sales still collapse.” — Lisa Hayes, Founder, Ready Steady Sell
- Fast Sale Industry Report 2026 — The size, shape and direction of the UK quick house-sale market — volumes, players, pricing and where the sector is heading.
- Average Cash Offer Percentage (UK) — What cash house buyers actually pay as a percentage of market value in 2026 — by buyer type, property and region.
- Fast Sale Completion Times by Company — How long a genuine cash sale takes from offer to completion, benchmarked against the open market and by buyer category.
- Property Investor Purchase Data — Who is buying, what they pay, and which strategies (BTL, BRRR, flips, lease options) drive UK investor purchases in 2026.
- Probate Property Sale Statistics — How long probate property sales take, how often they fall through, and what executors typically achieve on price.
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Frequently asked questions
Straight answers, no sales talk
What percentage do cash buyers actually pay?
Across 5,000 Ready Steady Sell enquiries in 2025, our vetted cash buyers paid 80-92% of market value - above the ~75-85% industry norm, because the panel is pre-vetted for funds and reliability.
How often do cash sales fall through?
0% of our completed vetted cash sales fell through in 2025, versus close to 30% of open-market sales. Vetting the buyer and proof of funds up front removes the fall-through risk.
How fast do sales complete?
The average completion time across our 2025 sample of 5,000 enquiries was 27 days.
