Good Move Reviews: Is It Legit? (2026 Facts & Verdict)

Good Move is a genuine, NAPB-registered cash house buyer based in Leeds, established in 2015 and operated by Arn Capital Limited. It is legitimate: it is a member of the National Association of Property Buyers, is regulated through The Property Ombudsman and RICS, buys homes directly with its own funds, and pays the seller's legal fees. The trade-off is price — like every genuine cash buyer, Good Move pays roughly 75–85% of open-market value in exchange for a completion in 7–28 days rather than the 16–24 weeks an open-market sale typically takes. It holds a Trustpilot rating of about 4.8/5 from 1,200+ reviews (June 2026). Whether it is right for you depends on whether speed matters more than squeezing out the last few percent of value — and the only way to know is to benchmark its offer against several genuine buyers.

• 2015year established
• 75–85%of market value
• 7–28 daystypical completion
• 4.8/5Trustpilot · 1,200+

What is Good Move?

Good Move is a Leeds-based property-buying company, established in 2015 and operated by Arn Capital Limited (part of ARN Capital Group Ltd since 2025), with its head office at Thorpe Park in Leeds. It markets itself as a genuine cash buyer: rather than listing your home on the open market and waiting for a buyer with a mortgage, Good Move says it purchases directly using funds it already holds, pays the seller's legal fees, and can complete in as little as two weeks. In return — and this is the part that matters most — it buys below full market value.

That model is the defining feature of the entire "sell house fast" sector, and Good Move is one of its more established names. A decade of trading and a large independent-review footprint put it ahead of many newer entrants on track record alone. But "established" and "right for you" are different questions. The purpose of this review is not to tell you Good Move is good or bad in the abstract — it is to set out the verifiable facts, explain how the model actually works, and give you the objective checks that let you judge any quick-sale firm, Good Move included, against your own situation. For the wider picture of how these companies operate, see our guide to cash house buyers and our overview of the best house-buying companies in the UK.

Good Move at a glance — the verifiable facts

Before any opinion or testimonial, start with what can actually be checked. These are the load-bearing facts about Good Move as of June 2026:

Company details are drawn from Companies House and Good Move's own published information; Trustpilot figures were observed in June 2026 and change over time. Accreditations and ratings are claims you should verify directly rather than take on trust — the value of a fact is that you can confirm it for yourself, which is exactly what no testimonial allows you to do.

How Good Move works — the exact process

A genuine cash buyer like Good Move purchases your home directly, with money it already controls. There is no mortgage application, no buyer's chain and no onward purchase to collapse — which is what makes a completion in days rather than months possible. The typical path looks like this:

1. Enquiry and indicative offer. You submit your address and details; the firm makes a quick desktop assessment and gives an "offer in principle," often within 24 hours. This figure is not binding.
2. Valuation and survey. The company arranges a valuation — often via a RICS surveyor or local agents — and inspects the property's condition.
3. Formal offer. A firm written offer follows. This is the number that matters, and it can differ from the indicative figure.
4. Legal work. Solicitors handle searches and conveyancing. A genuine cash buyer with no chain can move quickly here; the firm often pays your legal fees.
5. Exchange and completion. Contracts exchange and the sale completes — frequently in 7–28 days from a firm offer being accepted.

The single most important thing to establish is whether the firm is a principal buyer (it buys your home itself, with its own funds) or a lead generator that collects your details and sells them to a panel of third-party buyers. The two feel identical at the enquiry stage but behave very differently when it comes to certainty and speed. The test is simple: ask directly, and ask for proof of funds. A real cash buyer can show a bank statement or a solicitor's confirmation today. A broker cannot. For more on the mechanics of the sector, see how "we buy any house" companies work.

A worked example: what 75–85% really means

The discount is abstract until you put real numbers on it. Take a home valued at the UK average — about £270,000 in spring 2026, according to the HM Land Registry / ONS House Price Index. Here is how a genuine cash offer compares against the open market:

So on an average home you are typically trading somewhere between £40,000 and £67,500 of headline value for the certainty of a fast, chain-free sale. That sounds like a lot — and it is — but the open-market figure is not guaranteed money. Around one in four agreed sales falls through before exchange, and the open-market route carries months of mortgage payments, council tax, insurance, estate-agent fees and the risk of a chain collapsing. The genuine question is not "which number is bigger?" but "what is the certainty worth to me, given my circumstances?" Our house valuation guide shows you how to establish your real market value from sold comparables before you weigh any offer.

Speed and price compared

The two things you are really choosing between are price and speed. Seen side by side, the trade-off is stark:

• Open market 95–100% of value
• Cash buyer (Good Move) 75–85% of value
• Offer to scrutinise above ~82%

And on time to completion:

• Cash sale 7–28 days
• Open market 16–24 weeks

What customers say about Good Move

Good Move holds a Trustpilot score of about 4.8 out of 5 from 1,200+ reviews as of June 2026 — one of the stronger independent-review profiles in the sector. Ratings change, so check the live page yourself and, crucially, read the one- and two-star reviews as carefully as the five-star ones.

Summarised in our own words from public feedback, reviewers tend to praise:

• Frequent, clear updates and named, contactable staff rather than a faceless call centre.
• A smooth, low-pressure process with no aggressive hard sell.
• Legal fees covered and the convenience of a single point of contact.

The criticisms worth weighing are the ones common to the whole model:

• Offers are below market value, and some reviewers report the figure being reduced after the survey.
• Isolated mentions of pressure or of the final number differing from the indicative one.

A note on review hygiene: this sector has a history of inflated scores, and there have been isolated public reports of sellers being offered incentives to remove negative reviews. Be sceptical of any company whose reviews are uniformly glowing with no detail, read independent third-party assessments alongside Trustpilot, and weigh the negatives properly. The honest position is that a high score is encouraging but not a substitute for the checks below.

How to check Good Move — and any firm like it

Judge any quick-sale company against objective, checkable standards rather than testimonials. None of the following depends on anyone's opinion:

Run every company through the same checklist, including Good Move. For a fuller framework, see our guide on whether sell-house-fast companies are legitimate.

Why competing offers matter most

A single company gives you a single, take-it-or-leave-it figure, and you have nothing to measure it against. Several genuine buyers competing for the same property pull the price upward and expose any outlier — high or low. This is the core of the Ready Steady Sell approach: we are independent, free to you, and paid by vetted buyers, so our interest is in matching you to a genuine offer you can benchmark, not in talking you into one firm.

• 1 offertake it or leave it
• 3+ offerscompetition lifts the price
• £0cost to compare

Who Good Move suits — and who it does not

A genuine cash buyer like Good Move can be the right answer when speed and certainty genuinely outweigh price. It tends to suit:

• Owners facing a hard deadline — relocation, a broken chain, or stopping repossession — where a slow sale carries real cost.
• People who have inherited a property they want to convert to cash without months of management, especially once probate (typically 8–16 weeks for the grant) is granted.
• Sellers of homes that are hard to mortgage or have been hard to shift on the open market.
• Anyone who places a high value on a guaranteed completion date and the removal of chain risk.

It is usually not the right choice if:

• You have time and your property is in good, mortgageable condition — the open market will almost always net you more.
• The 15–25% discount would leave you short of what you need to clear a mortgage or buy onward.
• You have not yet established your home's true market value, so you cannot tell whether an offer is fair.
• You are being pushed to sign quickly or to accept a long exclusivity period — pressure is a red flag, not a reason to hurry.

Red flags and how to defend against them

A handful of well-worn tactics recur across the sector. Knowing each one is the best defence:

• The reduced offer near exchange. A tempting indicative figure is cut after the survey, when you are committed and short of time. Defence: get the offer in writing, ask what could change it, and keep an alternative buyer warm.
• Tie-in or exclusivity clauses. A long lock-in period stops you talking to anyone else. Defence: refuse open-ended exclusivity; the TPO Code itself flags this.
• Broker posing as buyer. Your details are sold to a third party and certainty evaporates. Defence: demand proof of funds up front.
• Upfront or "survey" fees. Genuine buyers never charge you to make an offer. Defence: walk away from any such request.

What to prepare before you request an offer

You will get a stronger, more reliable offer — and spot a weak one faster — if you do a little groundwork first. None of it costs money, and all of it strengthens your hand:

• Establish your true market value. Pull three to five recent sold comparables for similar properties on your street or estate from the Land Registry's sold-price data, and get one or two free agent valuations. This is your benchmark; without it, every offer is just a number.
• Gather the paperwork. Title documents, any lease information, an EPC, and details of works or guarantees. A buyer who can see clean paperwork can move faster and is less likely to renegotiate.
• Be honest about condition. Flag anything a survey will find — damp, subsidence history, short lease, structural work. Surprises at survey are the single biggest cause of a reduced offer; disclosed issues are priced in once and stay put.
• Know your minimum. Work out the figure you need to clear your mortgage and move on. If 75–85% of value clears it comfortably, a cash sale is viable; if it does not, the open market is probably the better route.

For a fuller breakdown of timings and costs across every route, our guide to selling your house fast walks through the whole journey step by step.

A second worked scenario: a £180,000 terrace

Averages hide a lot, so here is a second example at a lower price point — a £180,000 terraced house that needs some modernisation. A genuine cash buyer at 75–85% would offer roughly £135,000–£153,000, complete in two to four weeks, and typically cover the legal fees. On the open market the same home might list at £180,000, but a property needing work often sells closer to £170,000 after negotiation, takes four to six months, and carries perhaps £2,500–£4,500 in agent and legal fees plus several months of mortgage and bills. The headline gap of around £25,000–£40,000 narrows once you subtract carrying costs, fees and the real risk that a mortgaged buyer pulls out after a down-valuation. For a home that is hard to mortgage, the gap can close almost entirely — which is exactly the situation in which a cash buyer earns its discount.

The alternatives to weigh

Good Move is one route among several, and the best choice depends entirely on your priorities:

To see these side by side for your own circumstances, use our compare your options tool, and for the data behind these ranges see our UK property selling statistics.

Is Good Move right for you?

No company is "best" in the abstract — it depends on what you need. Good Move is a legitimate, long-established cash buyer with strong reviews and the right accreditations, and for a seller who values a fast, certain, chain-free sale it can do exactly what it says. But like every genuine cash buyer it pays below market value, and the only way to know whether its offer is fair is to compare it against several genuine alternatives for your specific home. Establish your true value, ask any buyer for proof of funds, confirm NAPB and TPO membership, and never let a deadline talk you out of getting a second and third offer. That is how you turn a single take-it-or-leave-it figure into a decision you can stand behind.

Frequently asked questions

Is Good Move legit?

Yes — Good Move is a genuine cash house buyer, established in 2015 and operated by Arn Capital Limited, and it lists NAPB, RICS, TPO and Trading Standards accreditations. As with any buyer, verify the current position yourself, ask for proof of funds, and compare its offer against others before committing.

How much does Good Move pay or charge?

Offers are typically 75–85% of market value, traded for speed and certainty, and the company says it pays the seller's legal fees. There should be no upfront charge to you. Benchmark any offer against an independent valuation and recent sold comparables.

How fast is Good Move?

A genuine cash sale completes in roughly 7–28 days, compared with 16–24 weeks on the open market. Confirm the timescale in writing and that the offer is firm through to completion.

What is Good Move's Trustpilot rating?

About 4.8/5 from 1,200+ reviews as of June 2026 — one of the stronger profiles in the sector. Ratings change, so check the live page and read the negative reviews too.

How do I compare Good Move with other options?

Get your home's real value from sold comparables, then weigh Good Move against the alternatives — another cash buyer, an estate agent, an auction — for your situation. Ready Steady Sell can connect you with vetted, NAPB-registered cash buyers for a no-obligation offer to benchmark against.

Sources & references

This review draws on public sources checked in June 2026, including Companies House records for Arn Capital Limited, Good Move's own published information, Trustpilot, and the HM Land Registry / ONS UK House Price Index for the average-price figures used in the worked examples. Consensus figures on cash-buyer pricing (75–85% of market value), completion times (7–28 days) and open-market timelines (16–24 weeks) reflect widely reported industry data and our own research across the UK quick-sale sector. Always verify current company details and ratings before you rely on them.