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What Percentage Do "We Buy Any House" Companies Offer?
"We buy any house" companies typically offer around 75-85% of market value, with most genuine net offers clustering at 80-85%. The percentage reflects the speed, certainty, covered fees and the risk and cost the buyer takes on. Where you land depends on the property’s condition, location and saleability. Offers below 70% are too low; headline figures near 95-100% are usually bait that gets cut later — so compare regulated buyers to get the highest genuine figure.
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- 75-85%typical offer
- Below 70%too low
- Compare2-3 regulated buyers
The typical percentage
Across the genuine end of the market, "we buy any house" companies pay roughly 75-85% of open-market value, with most realistic net offers landing at 80-85%. On a £200,000 home that is around £156,000-£176,000. This is the price of a guaranteed, fast, fee-free sale in any condition — the company carries the cost of capital, the resale risk and time, and often refurbishment. A transparent buyer states the percentage clearly rather than hiding it.
What affects the percentage
| Higher % (towards 88) | Lower % (towards 78) |
|---|---|
| Good condition, mortgageable | Needs significant work |
| Desirable, easily re-saleable area | Hard-to-sell location |
| Long lease / freehold | Short lease, high ground rent |
| Rising local market | Soft local market |
The more easily the buyer can resell or let the property, the closer to the top of the range your offer.
Offers to avoid
Two figures should make you pause. An offer below 70% of a realistic market value is simply too low — a genuine buyer will do better, so compare others. And a headline near 95-100% is usually bait: a company quotes high to tie you in, then cuts the price near exchange when you are committed (see why offers get reduced and quick-sale scams). A realistic 80-85% offer that holds firm beats an inflated one that collapses.
How to get the highest genuine percentage
Three things maximise your figure:
- Know your true market value from sold comparables, so you can judge each offer (see finding comparables).
- Present the property and any recent works honestly, so the buyer prices accurately rather than defensively.
- Compare two or three regulated buyers — comparison pushes offers toward the top of the range and exposes low-ballers.
Percentage vs the value of certainty
The 75-85% figure is only one side of the equation. Against it, weigh what you save and avoid: no estate-agent fees, usually no legal fees, no months of mortgage payments and holding costs, and no risk of a sale falling through. For a hard-to-sell or empty property, or a deadline, the net outcome of a cash sale can be much closer to the open market than the headline percentage suggests (see cost of selling to a cash buyer). Comparing regulated offers is how you make it a fair trade.
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Written & reviewed by Lisa Hayes, Founder
Lisa Hayes is the founder of Ready Steady Sell and an independent UK home-selling expert with over a decade helping homeowners weigh cash house buyers, property investors and the wider fast house-sale industry — without pressure or hidden fees. Every guide is reviewed for accuracy under our editorial standards.
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Frequently asked questions
Straight answers, no sales talk
What percentage do "we buy any house" companies offer?
Typically 75-85% of market value, with most genuine net offers at 80-85%. The discount reflects speed, certainty, no fees, and the buyer’s risk and costs.
Why do they offer below market value?
They carry the cost of capital, the resale risk and time, often refurbish, and guarantee a completion an open-market buyer cannot. The discount is the price of that speed and certainty.
Is a 70% offer fair?
Generally no — below 70% of a realistic market value is too low. Compare other regulated buyers, as a genuine one should offer more.
Should I trust a 95-100% offer?
Be cautious — such offers are usually bait, reduced just before exchange once you are committed. A realistic 80-85% offer that holds is more reliable.
How do I get the highest cash offer?
Know your market value, present the home honestly, and compare two or three regulated buyers — comparison pushes offers toward the top of the range.
Is the percentage the whole picture?
No — weigh it against the fees, months of holding costs and fall-through risk you avoid. The net outcome can be closer to the open market than the headline percentage.